THE NO COMPROMISERS

CLIENT | CITY OF EDMONTON - BLATCHFORD

SERVICE | DESIGN + MARKETING CAMPAIGN

YEAR | 2020

A campaign I worked on while at Berlin Communications, taking on more of an Art Director role, as well as Designer for this project. The campaign focused on the idea of not compromising what you want when buying a new home. We created the persona of “The No Compromisers”, a satirical take on a type of person who has an air of confidence to them that won’t compromise anything when it comes to buying a new home. Whether it be not compromising in location to allow for more ukulele practice time... or having an exclusive downtown patio without having to wait in line. The campaign consisted of digital ads, as well as videos for pre-roll. Photography was done by Laughing Dog Photography and videography was done by Hoopla Media.